Yamaha Motor Company Ltd.
www.yamaha-motor.co.jp
The publicly traded Shizuoka, Japan based Yamaha Motor Company Ltd. is the world’s second largest motorcycle producer. A few examples of Yamaha brand products include all-terrain vehicles, boats, snowmobiles, outboard motors, and personal watercraft. Owing to extensive metal alloy research conducted by Yamaha Corporation for use in acoustic pianos and other instruments, Yamaha Motor Company Ltd. has a distinct expertise in the construction of lightweight, sturdy, and reliable metal constructions. The superior quality that this expertise lends to is clearly evident in Yamaha motorcycles.
As of 2005, Yamaha Motor Company Ltd. reported revenue of USD 12 billion, and a net income of USD 550 million, with 39,000 employees worldwide. Yamaha has cooperated extensively with other companies, with big names including Ford, Toyota, and Volvo. In more recent years, Yamaha has also played a large part in the development of the motorcycle industry in the People’s Republic of China.
Chongqing Aihua Machine and Electronic Co., Ltd. (Aihua Motors) motorcycle starters have been exported to Japan for use by Yamaha Motor Company Ltd. Aihua Motors has also established business relations with a joint venture shared by Yamaha Motor Company Ltd. and China’s Jianshe Group:
Jianshe-Yamaha Motor Co., Ltd.
Founded in November of 1992, Jianshe-Yamaha Motor Co., Ltd. was a joint venture by Yamaha Motor Company Ltd. and Jianshe Industries Co., Ltd. (Jianshe Group). The total investment amount was USD 81 million, with both companies contributing 50% to this amount. The primary business scope of the joint venture is with regards to the manufacturing and sales of motorcycles and spare parts. Products include the Jinlong JYM250, Jinbao SRV-I, JYM150, and Fengfan JYM90T, among others.
